Designing a Mobile Ticketing
Experience for multi-venue
Enabling seamless ticket discovery and purchase across three music venues through a unified mobile experience.
UX Design
Interaction Design
Mobile App
Project Overview
Mood is a mobile ticketing platform designed to transform how music lovers discover and purchase tickets across multiple venues. This project focused on creating an intuitive, delightful experience that connects fans with live performances while addressing the pain points of venue fragmentation and complex booking flows. Through extensive user research and iterative design, we developed a solution that seamlessly unifies three distinct music venues into a single, cohesive mobile experience.
Client
Mood
Industry
Live Events & Ticketing
Timeline
8 weeks
Role
UX Research & Interaction Design
The Challenge
Users had no way to browse or purchase tickets digitally, leading to missed events and poor accessibility.
1
Tickets only available in person
2
No centralized view across venues
3
No filtering or discovery tools
4
No digital ticket management
User Perspective
Meet Lucie, our primary user persona who represents the core audience for the Mood ticketing platform.
Lucie, 24
Music Enthusiast
Lucie is a young professional who loves discovering new music and attending live shows. She frequently visits local venues but finds it frustrating that she can't browse events or buy tickets online. She wants a simple way to see what's happening across all her favorite venues without having to visit each one individually.
Pain Points
Has to visit venues in person to buy tickets
Misses out on events she'd love to attend
No way to compare events across venues
Worries about tickets selling out
Goals
Browse events from home easily
Discover new artists and shows
Purchase tickets quickly and securely
Access tickets digitally on her phone
Research Insights
Through user interviews and behavioral research, we uncovered four critical pain points that shaped our design strategy.
01
Difficulty discovering events across venues
02
Lack of centralized ticketing platform
03
Confusing ticket access and management
04
No digital confirmation system
Design Direction
Based on our research, we established four core design goals to guide the product development.
Centralized event browsing
Clear Filtering system
Flexible purchase flows
Accessible ticket management
Final Experience
1.
Account Creation Flow
Users create an account using email or phone, followed by a secure verification process.
Password requirements ensure account security
6-digit verification confirms user identity
Optional personal details allow faster checkout
2.
Event Discovery + Ticket Purchase
Users can browse events across venues and purchase tickets through a flexible checkout flow.
Filters allow sorting by date, genre, and venue
Event pages provide detailed information before purchase
Users can choose cart-based or direct checkout
Ticket limits ensure controlled purchases
3.
Account & Ticket Access
Manage your profile, view your tickets, and access digital entry codes all in one place.
Centralized account dashboard
Quick access to upcoming tickets
Barcode-based entry for seamless venue access
Reflection
Designing for live events required balancing speed, clarity, and excitement. This project strengthened my ability to simplify complex flows like ticket purchasing while maintaining an engaging user experience.
I learned how to design structured mobile flows that reduce friction while supporting real-world user behavior.